Hitz

— What started as a 'background screen' for restaurants, bars and cafes (where they played nonstop music videos) revamped into a 'peoples music channel' with more locally made content & contests for loyal local music fans – focusing more on tweens, and college students. The rebranding of each music slot, opening graphics for new local content was created to reflect the edgy, hungry, and raw tone of the viewers. With the blessing of the channel manager, we were given free reign to experiment with different tone, style and mood that would still be in line and relevant to the channels brand and fans.

— BRANDING

HITZ

ASTRO - HITZ - Malaysia

What started as a 'background screen' for restaurants, bars and cafes (where they played nonstop music videos) revamped into a 'peoples music channel' with more locally made content & contests for loyal local music fans – focusing more on tweens, and college students. The rebranding of each music slot, opening graphics for new local content was created to reflect the edgy, hungry, and raw tone of the viewers. With the blessing of the channel manager, we were given free reign to experiment with different tone, style and mood that would still be in line and relevant to the channels brand and fans.

— Watch Video Here

— Stills From The Video